To create minimal line of educational toys that can enhance play and grow knowledge.
To create minimal line of educational toys that can enhance play and grow knowledge.
Designing a simple bus shape sorter for our daughter when she was born the initial idea was born. Through the excitement of creating the bs toy and seeing our daughter enjoy it we set out to turn it into a a company.
Through iteration of design concepts creating a mixed material version of the shape sorter vehicle we branched outside the bus. We started concept work for new vehicles to create a line fo shape sorters that widens the product line.
After completing the designs for four fun vehicles we launched the product line on Etsy beginning our journey. Coming from the toy industry we finally got the chance to run our own company.
Through new ideas more toys were grown. Expanding more options to the PlayLogic Toys line we added the Tactile-Saurus and the Car-Swappers to the family.